CANWEST, ALLIANCE ATLANTIS, REDMOND BROADCASTING
MARKETING MAGAZINE -
"CANWEST GETS REAL ON REAL ON SPECIALTY TV"
(2010)
Media IN CANADA -
"Canwest Enters Into new Reality"
(2010)
GLOBE AND MAIL –
“ANCHORING A CHANGE IN NIGHTLY NEWS
” (2010)
ryerson review of journalism -
"do anchors still matter?"
(2010)
marketing magazine -
"canwest begins big push for new global national anchor"
(2010)
MEDIA IN CANADA -
"GloBAL Goes Big For Dawna"
(2010)
STRATEGY MAGAZINE -
"GLEE-FM Puts TV on the Radio"
(2010)
MARKETING MAGAZINE -
"Showcase Buzzing About Weeds"
(2009)
marketing magazine -
"sound strategy"
(2009)
MEDIA IN CANADA -
"Global Going All Out To Tout Fall Sked"
(2007)
PLAYBACK -
"Global Going All Out"
(2007)
toronto star -
"Global and CTV Duke It Out in Ratings War"
(2007)
marketing magazine -
"the metro effect"
(2007)
MEDIA IN CANADA -
"E! Rolls Out Fall Domination Campaign"
(2007)
MARKETING MAGAZINE -
Canwest: Media Player of the Year
(2007)
DEXIGNER -
"Spark Build Road to TVtropolis with Major Branding Initiative"
(2006)
DEXIGNER -
"Spark Fules Fiery New Global Brand"
(2006)
STRATEGY MAGAZINE -
"Global Enlists Walking Ads"
(2005)
MEDIA IN CANADA -
"Showcase Hitches Trailer Park Boys Campaign to Hockey"
(2005)
MEDIA IN CANADA -
"Global Goes Guerilla To Promote Fall"
(2005)
strategy & playback magazines -
"marketing without borders"
(2005)
national post -
"Showcase ads push boundaries"
(2004)
channel 21 -
"the marketing team behind showcase"
(2003)
marketing magazine -
"Chasing eyeballs"
(2002)
STRATEGY MAGAZINE -
More Movies Means More Popcorn
(2002)
STRATEGY MAGAZINE -
Digital Doubt
(2002)
STRATEGY MAGAZINE -
nets wake up to expansion possibilities
(2001)
Strategy magazine -
showcase boards temper snobbery with wit
(1998)
PROMAX IMAGE MAGAZINE -
Great Ideas: INSIDE THE CREATIVE MINDS OF OUR INDUSTRY
(1994)
PROMAX image magazine -
PLACES TO LOOK FOR A PROMOTION IDEA
(1994)
strategy magazine -
new format gets multimedia push
(1994)
2016-current
Atlanta JEWISH TIMES -
NEW CEO HOPES TO INSPIRE LAUGHTER AT RAMAH DAROM
ASSOCIATION FOR DATA-DRIVEN MARKETING -
COMEDY CENTRAL'S LEVITT ON BRANDING & MULTI-PLATFORM MARKETING
MILLENNIAL MARKETING -
COMEDY CENTRAL CMO SHARES HIS TAKE ON CHANGING MILLENNIALS
2SER RADIO AUSTRALIA -
MILLENNIALS AND POLITICAL COMEDY
STATE OF DIGITAL -
What Marketers Can Learn About Millennials via COMEDY CENTRAL
CMO.COM.AU -
5 steps Comedy Central took to build a multi-platform brand
CMO.COM -
FRAGMENTATION IN VIDEO VIEWING NO LAUGHING MATTER
VARIETY -
marketing Impact report
ADOBE CONVERSATION -
COMEDY CENTRAL KNOWS REACHING MILLENNIALS IS A LAUGHING MATTER
ADOBE "ROckstar" Profile -
WALTER LEVITT: COOL COMEDY
THE DRUM -
CMO Walter Levitt on how the brand leverages social media
CLICK Z -
Comedy Central CMO: shareable or die
2015
CMO.com – Executive Profile:
“The CMO.com Interview”
Concordia.ca -
"Comedy Central Marketing Guru Talks Strategy"
Forrester –
“Q&A with Walter Levitt”
2014
Brief by Promax -
TV in 2014: the Spots that Made Us Laugh
Marketing Magazine – Executive Profile:
COMEDY IS SERIOUS BUSINESS
DM News –
Comedy Central’s Marketing Strategy is No Joke
2013
eMarketer –
CMO One-to-One: Walter Levitt
Trend Reports –
Using social media for insight
Globe and Mail –
Why leaders should embrace their critics
2012
Report on Business Magazine –
44 Minutes with Walter Levitt
Marketing News – Executive Profile:
WALTER LEVITT: How I Do It
2011
USA TODAY COLLEGE -
BEHIND THE SCENES OF THE SMALL SCREEN
Marketing Magazine -
No, Canada...
MediaPost -
Comedy Central's New Top Marketer Is No Joke
Marketing Magazine -
Walter Levitt to Join Comedy Central
Hollywood Reporter –
Walter Levitt to Brand Comedy Central
The Wrap -
Comedy Central names Walter Levitt New EVP Marketing
playback -
walter levitt to NYC for next job
2010 and prior
IT BUSINESS -
Don’t sacrifice accuracy for market edge, expert warns media brands
(2010)
MARKETING MAGAZINE -
THOUGHT LEADERS LOOK TO THE FUTURE
(2008)
Broadcast Dialogue magazine –
Featured cover story/guest columnist
(2008)
cartt.ca -
Levitt moves to Canwest (SUBSCRIPTION)
(2005)
Home
Places I've Worked
Creative Work We've Done
Places I've Spoken
Press Coverage
Volunteer/Industry Stuff
Contact
WALTER
LEVITT
COVERAGE
OF OUR WORK
PROFILES/
Q&A
RAMAH DAROM
Jewish philanthropy responds to covid-19
Atlanta jewish times -
women's camp getaway continues
SOUTHERN JEWISH LIFE -
AFTER SUMMER OF SHUTDOWNS AND UNCERTAINTY, REGIONAL CAMPS DETERMINED TO OPEN FOR 2021
COMEDY CENTRAL
2016
TIME -
white house asked South park to move its billboards away
ADWEEK -
AD OF THE DAY: South park
Hollywood repoRter - '
South Park' Irks White House, Scientology With Trolling Mobile Billboards
ESQUIRE -
Here's How South Park Pissed Off the White House
VULTURE -
Scientology Predictably Not a Fan of the South Park Billboard
UPROXX -
‘South Park’ Trolls Its Biggest Targets With Some Ingenious Advertisements
BRoadcasting & CABLE -
Still lewd, crude, rude - and viewed
B&T -
SEX VS. COMEDY: WHAT SELLS BEST?
THE DRUM -
Comedy Central launches 360° narrative for 'Another Period' exclusively on Facebook
Esquire -
Here's the heartwarming, Brilliant Teaser for South Park
CHIEF MARKETER -
THE SOCIAL SIDES OF COMEDY CENTRAL, MCDONALD’S AND GEORGE CLOONEY
THE DRUM -
Comedy Central broadcastS @midnight exclusively on Periscope
DAILY DOT -
There was a lot of vaping at the '@midnight' Periscope taping
BRIEF BY PROMAX -
TV Marketers Gear Up for SXSW
EW -
Chris Hardwick's @midnight will air live on Periscope during SXSW
BRIEF BY PROMAX:
"Abbi and Ilana Are the Match of the Century"
2015
AD AGE -
"How old is Trevor Noah? CC has an answer in new marketing"
uproxx -
"Comedy Central Planted A Brilliant Marketing Stunt For Trevor Noah’s Debut
"
Brief by Promax -
"Comedy Central goes for Emmy Comedy Gold"
Hollywood Reporter -
"CC Launches Emmy Campaign With Big Social Media Push"
Playback -
"Cracking The Discoverability Conundrum"
The Wrap -
"Hollywood and Periscope"
WALL STREET JOURNAL –
“STARTUP ALLOWS USERS TO SHARE TV CLIPS”
Bloomberg -
"WhipClip Debuts First App for TV Fans To Edit, Share Live Clips"
Brief by Promax -
"CC Roast of Justin Bieber: A Social Night of Mockery & Fun"
AdAge –
“Comedy Central Makes Sick Bieber Burns More Shareable”
iCrossing -
"Forrester Recap: 5 Branding Keys from Comedy Central"
2014
Brief by Promax -
"Drunk History Has Double Vision In Season 2"
Complex -
"Just Topped Every Other Emmy Billboard Ever Created"
YAHOO -
"billboard mocks Donald Sterling"
Uproxx -
"Emmy Billboards for K&P and Broad City Are Perfect"
DAILY BILLBOARD:
"BLURRY DRUNK HISTORY SEASON TWO BILLBOARDS"
2013
Brief by Promax -
"The Power of Twitter for TV"
Variety –
“To Build A Super Brand, Avoid The Word Digital"
marketing magazine -
"understanding the sharknado phenomenon"
Marketplace.org - "
A Comedy Festival in 140 Characters"
NEW YORK TIMES -
"A Comedy Show that comes Via a Hashtag"
ABC News –
“Comedy Central to host comedy festival on Twitter
"
PBS NEWSHOUR - "
A Comedy Festival on Twitter
"
MEDIAPOST -
COMEDY CENTRAL "NUDIFIES" TO EXPOSE NEW SERIES
ADWEEK -
COMEDY CENTRAL DISMANTLES ITS DIGITAL WALL
Deadline -
"Comedy Central Merges Linear, Digital Departments
"
Multichannel News -
"Comedy Central Dismantles Digital Division"
2012
HOLLYWOOD REPORTER -
"CC Launches Cryptic Tosh.0 Campaign"
Yahoo -
"CC Launches Cryptic Tosh.0 Campaign"
media in canada -
"Fall TV: Net-Working"
ADNEWS -
"Call Your Doctor If This Workaholics Billboard Lasts More Than 4 Hours"
INMA -
"Comedy Central's Levitt Tells Media Outlets To Be More Than Newspapers"
2011
AdAge -
"Charlie Sheen's Roast Gets Giant Marketing Push from CC"
TV Week -
Comedy Central Taps ‘Crazy’ Classic Rock Song as Marketing Theme for Charlie Sheen Roast
VARIETY -
"South Park: A Study on Marketing an Anniversary"
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